The Challenge

FitFuel had a high-performing product but was stuck at $80k/month. Ad fatigue, poor creatives, and no offer testing caused declining performance.

Our Strategy

• Created new “transformation story” video ads

• Introduced bundle offers & subscription upsells

• Rebuilt Google Shopping + Search structure

• Implemented monthly content calendar for consistent posting

Execution

• Developed 18 short-form videos + 3 product demo videos

• Set up Performance Max campaigns for full-funnel reach

• Weekly split tests on copy, headlines, and landing pages

• Tracking and analytics cleanup (GA4 + UTM System)

Results

• 5.2x blended ROAS

• +$96,000 increase in monthly revenue

• CPA lowered by 38%

• Email-generated sales increased by 17% from new upsells