The Challenge

FitMode had a loyal audience but lacked a paid ads system. Their biggest struggles:

• They relied heavily on influencer giveaways

• CAC was too high

• No structure for retargeting or lookalikes

• Zero data-driven decision-making

Our Strategy

1. High-Quality Creative Production
We shot lifestyle videos + product-focused reels:

• “Try-on haul” videos

• Dynamic product B-roll

• Community-style gym clips

2. Full-Funnel System Setup
We built:

• Awareness → UGC Videos

• Consideration → Carousels + Testimonials

• Conversion → Google PMax + Retargeting

3. Advanced Google Shopping Optimization

• Feed cleanup + keyword refinement

• PMax + Standard Shopping hybrid

• Audience signals based on top customers

The Results

$62,000 → $186,000 monthly revenue

• 4.3x blended ROAS

• CAC reduced by 37%

• 3 top-winning creatives delivered 70% of total revenue