The Challenge

PrimePaws wanted to scale fast but had limited success on Meta. Their products performed well, but they never tested alternative platforms

Our Strategy

• We expanded their traffic sources:

• Snapchat for viral top-of-funnel awareness

• Google Shopping & Search for intent traffic

• UGC-focused creative strategy

• Retargeting campaigns synced across all platforms

Execution

• Produced 30+ fun, playful pet-related UGC ads

• Launched Snapchat spotlight ads targeting young pet owners

• Built a Google Shopping feed with product-specific keywords

• Improved product pages for conversion

Results

• Snapchat CPMs 62% cheaper than Meta

• Sales jumped from $55k → $170k/month

• Google ROAS hit 6.1x within the first month

• Gained over 9,000 new customers in 3 months