The Challenge

GlowSkin had strong products but couldn’t scale ad spend without losing profitability. Their creatives were inconsistent, and ROAS dropped every time they tried to increase budget.

Our Strategy

We rebuilt their full paid ads system and content engine:

• Audience analysis to identify high-intent skincare buyers

• A complete creative revamp (UGC, reviews, before/after content)

• Testing broad audiences on Meta + interest stacks on TikTok

• Setting up a retargeting funnel for add-to-carts

Execution

• Produced 22 UGC videos + 12 product lifestyle images

• Launched 9 conversion campaigns across Meta & TikTok

• Daily optimization, creative rotation, and audience pruning

• Set up conversion API + improved landing page speed

Results

• Revenue grew from $40k → $210k/month

• ROAS increased from 1.9x → 4.7x

• Customer acquisition cost dropped by 43%

• TikTok became their #1 new customer source