The Challenge

LumiGlow had strong organic engagement but couldn’t convert it into paid results. Their ads were inconsistent, creatives lacked direction, and their cost per purchase kept rising.

Before partnering with us:

• ROAS: 1.7x

• CPP (Cost Per Purchase): $41

• Scaling attempts failed at higher spend

Our Strategy

We identified missing creative angles and weak audience segmentation. Our approach:

1. UGC-Driven Creatives
We produced 15+ UGC variations focused on:

• Skin transformation stories

• “Day in the life” demo

• Problem–solution videos

2. Smart Audience Testing
Tested 30+ audience sets including:

• Lookalikes from subscription customers

• High-intent engagers

• Retargeting bundles & cart abandoners

3. Aggressive Scaling Framework
We used horizontal scaling (new audiences) + vertical scaling (budget increases every 48h when stable).

The Results

In 3 months, the brand saw explosive growth:

• 5.8x ROAS (up from 1.7x)

• $12 → $6 CPP (50% drop)

• +340% Revenue Growth

• Best-selling product went out of stock twice