The Challenge

UrbanEdge couldn’t maintain profitable scaling. Their ads looked too “polished” and didn’t resonate with Gen Z & young adults

Our Strategy

• Partnered with creators to produce authentic, raw UGC

• TikTok-first strategy with trend-based hooks

• Full ads management: Meta + TikTok + Google

• Implemented dynamic product ads for retargeting

Execution

• Created 40+ creator videos with fast pacing

• Launched TikTok Spark Ads to boost social proof

• Rolled out Meta advantage+ shopping campaigns

• Optimized product feed for apparel SKUs

Results

• Revenue grew from $90k → $310k/month

• Best TikTok ad hit 18M views

• Blended ROAS: 4.3x

• Cost per purchase dropped from $34 → $18